Havana Club

Born and made in Cuba, Havana Club is a rebellious brand fuelled by the energy of the city of Havana. The brand's personality is inspired by the urban and multicultural dimension of Havana's streets. It invites rum lovers from all over the world to join the Cuban rum revolution with every sip of Havana Club. Havana Club has always been proud to be "the rum of the people" and... Read more

Born and made in Cuba, Havana Club is a rebellious brand fuelled by the energy of the city of Havana. The brand's personality is inspired by the urban and multicultural dimension of Havana's streets. It invites rum lovers from all over the world to join the Cuban rum revolution with every sip of Havana Club. Havana Club has always been proud to be "the rum of the people" and strives to maintain this authenticity in all its initiatives and collaborations. With each new collaboration, whether with a hip-hop artist, a streetwear brand or a graffiti artist, the brand seeks to convey the energy and creativity that have always been the hallmark of the streets of Havana. If Cuba is now recognised as the "rum island", it is thanks to a combination of several factors present on the island: its sugar cane, its favourable climate, its fertile soil, and the unique expertise of Cuban "maestros roneros". During the second half of the 19th century, a lighter and more refined rum appeared. It is better known as "Ron superior". It was developed on the instructions of the Spanish crown, which wanted a more delicate rum. Ron superior is the ancestor of today's Cuban rum: light, smooth, delicate, exceptional and enjoyed in cocktails or neat. Its popularity was such that by 1860 there were already more than 1,000 distilleries in Cuba. Today, Havana Club continues the tradition of producing this rum thanks to its expertise and quality.