Chivas

The history of Chivas Brothers and the Chivas brand dates back to 1801, when brothers John and James Chivas opened their first grocery store in Aberdeen, Scotland. At that time, the grocery store offered a variety of products, including whisky, wine and foodstuffs. The Chivas brothers quickly gained a reputation for their carefully selected range of high-quality malt... Read more

The history of Chivas Brothers and the Chivas brand dates back to 1801, when brothers John and James Chivas opened their first grocery store in Aberdeen, Scotland. At that time, the grocery store offered a variety of products, including whisky, wine and foodstuffs. The Chivas brothers quickly gained a reputation for their carefully selected range of high-quality malt whiskies and spirits. Their sense of refinement and commitment to quality helped to develop their clientele, which consisted mainly of the nobility and the elite of society. In 1843, under the leadership of James Chivas, the family received the royal distinction of being appointed official suppliers to Queen Victoria. This royal recognition reinforced the reputation of the Chivas brand and cemented its status as a supplier of quality whiskies to royalty. The Chivas brand continued to thrive over the following decades. In 1909, Chivas Brothers launched Chivas Regal 25 Year Old, one of the first luxury whiskies on the market. This premium product helped consolidate Chivas Regal's position as an iconic Scotch whisky brand.