BEAUJOLAIS : LAND OF PIERRES DORÉES (GOLDEN STONES)
In the land of Beaujolais, you may come across this designation. The land of Pierres Dorées is indeed the Beaujolais! This pretty name comes from the local houses, made of limestone with an orange-yellow tint. With the effect of the sun depositing its light on the stones, they take on a pretty golden hue. This effect of light finally gave the region its name.
BEAUJOLAIS NOUVEAU
It is thanks to the craze surrounding Beaujolais nouveau that this appellation has gained international fame. But what exactly is Beaujolais Nouveau? The Beaujolais AOC and Beaujolais Villages AOC are the only AOCs in the region that can market Beaujolais Nouveau. Although the notion of a great celebration around the "new wine" dates back to the Middle Ages, it is only in the last 70 years that Beaujolais Nouveau has become an event not to be missed. Its origin comes from Saint Martin's Day, a festival marking the end of the wine year and therefore the release of the "new" wine in Europe. In 1985, the date of the 3rd Thursday of November officially became the date of the product's release. In short, the arrival of the "new" wine is the trigger for the new vintage.
The aim of the winemakers is to obtain a wine of pure pleasure, fresh, fruity, tender and above all without astringency. Beaujolais Nouveau is indeed a simple wine and quite tasty, which will please the neophytes. However, the estates and producers work year after year to improve their product. In the Beaujolais region, 20% of the production is dedicated to Beaujolais Nouveau.
The term "Primeur" is a synonym for "new wine". Wines with this term are authorised for early marketing by the AOC regulations. For the Beaujolais, this is fixed at the chosen date of the 3rd Thursday in November and cannot be brought forward. The wine is bottled only a few days after the end of the harvest.
The Beaujolais Nouveau rosé really does exist! Its production is still very confidential, however, and some winegrowers are working to develop their range. Curiously enough, rosé Beaujolais Nouveau was first marketed in Japan in 2006, before being marketed in France in 2007! The arrival of the Beaujolais Nouveau rosé is in fact due to a demand from the Japanese market, as the Japanese are great fans of Beaujolais Nouveau!