THE REVIVAL OF LANGUEDOC ROUSSILLON WINES
Your mission is to reveal the extraordinary potential and the quality still too little known of the various terroirs of this vast vineyard that is Languedoc-Roussillon. Creation takes an important place in the various ranges of wines that you offer. It is understandable that this is part of a desire to reaffirm and redefine the wines of the region, where for a long time they have been produced in quantity to the detriment of quality.
In your opinion, what is the identity of Languedoc-Roussillon wines?
Jérôme Joseph : One of the great lessons of the last few years is that a new generation of winegrowers, convinced of the potential of their terroirs and tired of production centred on wines rich in alcohol and without much taste, have demonstrated that it is possible to produce great wines in Languedoc-Roussillon, freeing themselves from the influence of Bordeaux, Burgundy and Côtes du Rhône wines, and thus define their own winegrowing identity. It is a logical continuation of the revolution that began thirty years ago in Languedoc-Roussillon.
The over-ripe, extracted, woody style inherited from the 90's and 2000's still exists and works in some markets, but this young generation excels in producing wines that correspond to the personality of the region: a generous character, without imbalance or heaviness, and a Mediterranean aromatic palette. Moreover, the ambition to better identify the best terroirs of Languedoc-Roussillon and the revival of "autochthonous", or at least "identity" grape varieties, such as Carignan, Piquepoul Noir, Cinsault, Macabeu, Grenache Gris, or even Ribeyrenc, Carignan Blanc or Terret, is proving to be an excellent thing for this great wine-growing region.
A pioneering duo
Do you consider yourselves pioneers?
Jérôme Joseph : The traditional Languedoc wine trade specialised very early on in supplying the various major national and international distributors with fast-moving wines and in high-volume markets. They bought and blended finished wines at the production stage, whether from cooperative wineries or winegrowers.
The originality of our approach is based on the identification of terroirs with high potential with partner winegrowers. It is there that we vinify and mature our own wines. The relationships we build with these partner winegrowers are very close, based on trust and loyalty.
These are long-term relationships built around work that begins in the plots. The choice of plots is guided by the wines we wish to make: balanced wines, without artifice, revealing the essence of a terroir. They are made from vines cultivated with respect for the environment and natural wine-making process.
We produce one wine per vintage, which offers a guarantee to our customers of the constancy of the wine profile throughout the year and from one vintage to another. We have the same philosophy with our customers through the choice of selective partners offering a qualitative distribution, with close and long-lasting relationships.
We were inspired by the great Burgundian merchants in our approach, which was very innovative for the region and perhaps makes us pioneers...