The revival of Languedoc-Roussillon wines
Your mission is to reveal the extraordinary potential and the quality of the various terroirs of this vast region of Languedoc-Roussillon. Creation plays an important role in the various ranges of wines that you offer. We understand that this is part of a desire to reaffirm and redefine the wines of the region, where for a long time they have been produced in quantity to the detriment of quality.
Where do you see the identity of Languedoc-Roussillon wines heading?
Jérôme Joseph: One of the great lessons of the last few years is that a new generation of winegrowers, convinced of the potential of their terroirs and tired of a production centred on wines rich in alcohol and of little interest to the palate, have demonstrated that it is possible to produce great wines in Languedoc-Roussillon, freeing themselves from the influence of the wines of Bordeaux, Burgundy and Côtes-du-Rhône, and thus defining their own winegrowing identity. In fact, it is a logical continuation of the revolution that began thirty years ago in Languedoc-Roussillon.
The overripe, extracted, woody style inherited from the 90s-2000s still exists and works in some markets, but this young generation excels in producing wines that correspond to the personality of the region: a generous character, without imbalance or heaviness, and a Mediterranean aromatic palette. Moreover, the ambition to better identify the best terroirs of Languedoc-Roussillon and the revival of "indigenous", or at least grape varieties with identity such as Carignan, Piquepoul Noir, Cinsault, Macabeu, Grenache Gris, even Ribeyrenc, Carignan Blanc or Terret, is proving to be an excellent thing for this great wine region.
A pioneering duo
Do you consider yourselves pioneers?
Jérôme Joseph: The traditional Languedoc wine trade specialised very early on in supplying the various large national and international distributors with fast-moving wines and volume markets. It buys and blends finished wines from production, whether from cooperatives or winegrowers.
The originality of our approach is based on the identification of high potential terroirs with partner winemakers. It is with them that we vinify and mature our own wines. The relationships we build with these partner winemakers are very close, based on trust and loyalty.
These are long-term relationships built around work that begins in the plots. The choice of plots is guided by the wines we wish to make: balanced wines, without artifice, revealing the essence of a terroir. They come from vines cultivated with respect for the environment and natural vinification.
We produce one wine per vintage, which offers our customers a guarantee of a consistent wine profile throughout the year and from one vintage to another. We have the same philosophy with our customers by choosing selective partners offering quality distribution, with close and lasting relationships.
We were inspired by the great Burgundy wine merchants in our approach, which was very innovative for the region and which perhaps makes us pioneers...