THE 'FOIRE AUX VINS' WINE FAIR

WHEN WAS THE FIRST WINE FAIR HELD?

The first fair 100% dedicated to wine took place in 1927 in Colmar. Over time, the Colmar Wine Fair became an increasingly important commercial event. Later in the 1970s, with the development of mass retailing, retailers also started to organise special operations for the wine fair. At the time, wine was not very widely sold in supermarkets because the large wine merchants were a little reluctant to participate in the operation. Two opposing worlds. But the success of the first wine fairs eventually democratised the commercial operation.

30 years later, with the advent of the Internet, the Wine Fair has reinvented itself on the web. It now occupies an important place in online shops, to the extent that supermarket chains are moving from the "physical" to the "digital" by paying more attention to their commercial messaging to Internet users. More and more online wine sales sites, known as "online wine merchants" because they are specialised, are proposing their offers with particularly interesting deals in terms of quality/price ratio.

Vinatis is a pioneer on the internet... Since 2002, the event has been in full swing every autumn, AND every spring!

HOW TO SUCCEED IN THE "WINE MARKET"?

You can trust your own taste if you are a connoisseur, or ask for advice from friends and family if you are a novice. On Vinatis, each wine has its own description including the tasting notes of our experts: colour, nose, mouth, grape varieties, serving time... not forgetting the suggestions for food and wine pairing. Everyone can search by type, colour, region, appellation, country, grape variety, capacity, wines to drink or to keep. Vinatis is also keen to give its customers a say, on verified purchases, customers can give their opinion on a wine by rating it. This is a guarantee of transparency for the visitor, who can rely not only on our expertise, but also on the opinion of the greatest number of people. It's easier and faster to buy wine online when you're looking for the best price. Comparing and creating your own wine list is more convenient: no need to wait for a salesperson to finish with another customer to advise you!

THE WINE FAIR: AN INITIALLY FRENCH EVENT BUT NOT ONLY ANYMORE!

The concept of Wine Fairs is gradually spreading outside France:

Other French-speaking countries (notably Belgium, Luxembourg and Switzerland) as well in other non-French speaking countries where the wine culture is developing or is already present, are taking advantage of the craze for this major event in the world of wine.