THE FOIRE AUX VINS WINE FAIR: WHAT AND WHY?
For winemakers, the original purpose of wine fairs was simple: to sell volume in order to empty barrels before the next harvest. Since the event has become a commercial opportunity for retailers, it is also an opportunity to offer wines at interesting prices, from entry-level to the finest wines. It is also a good way to offer new discoveries: grands crus, new estates, up-and-coming appellations, wines from around the world, organic wines, natural wines, vegan wines, or mono grape varietal wines...
ONE WINE FAIR OR SEVERAL?
There are in fact several wine fairs.
The main one (known as the autumn wine fair) takes place at the beginning of September. This fair is important because historically, it meets the needs of producers who wish to sell their stocks before the harvest (which generally takes place from September/October). The event is a pivotal moment in the world of wine.
There is also a spring wine fair. But the reason for this fair is purely commercial. It is based on the sales period in order to offer more interesting commercial deals to consumers.